Hey guys! I need to get some input from anyone out there who may have some experience with advertising companies!
The short story: If you have any experience with any advertising company (preferably one that offers ads for flash games), wether it may be a positive or negative experience, I'd love to hear what you have to say.
The long story:
I've had some issues with my current advertising company. Whenever I post my new games the eCPM dives down and therefore, despite my impressions and clicks being high, I earn even less than I normally do. Then some days or a week later the eCPM picks up a bit but there's no point since I don't have that many impressions or clicks anymore (it doesn't really rise above the skies, not even near to make up for the loss from the first couple of days). I contacted them the first time this happened and got the answer that it was because some event just ended and a new one would start soon which would make the eCPM pick up. So I left it at that and continued as normal. Now this has happened almost every time I've posted a new game since then. Is it really possible that I have matched an ending event every time since then? It's not very encouraging to post something you've spent weeks on just to realise that it doesn't really matter if you post new material or not. This is one of the reasons to why it didn't worry me to go down to one game every second month instead of every month, because I knew that it wouldn't make much of a difference money wise and I was right. There is a difference, but the difference is not big enough to justify making one game every month, it's just not worth it.
Should it really be like that? Because when I started out I always earned more money the first days after a new game was released as I for obvious reasons had more impressions and clicks those days.
I recently found out that someone else is experiencing these issues as well and that made me wonder that maybe I should look into other advertising companies. I've only had experience of this one so I'm not sure if another one would be different, but if your company allows you to earn more money when you have more impressions (which should be only fair right?) then I'd love to hear which company you get your ads from.
The ads allows me to continue making these games. As I've mentioned before, art is my ONLY source of income. Luckily I get my income from both commissions and ad revenues. But as you may understand, the ads doesn't give me a whole lot right now. Commissions are what saves my months but if I don't get any, I'm in trouble. When I started out I thought that my income from the games would slowly increase by each month as I posted new games to bring in money along with the old ones which keeps on generating (although less, still generating something), but instead I've actually gotten less and less each month despite posting new games (although of course counting out february where I did not post a new game until the very end of the month). I can tell by going through my bookkeeping that by June 2014 I reached my top in ad revenues and from there it only went downhill and has continued to sink (with an only exception of December 2014 where it picked up a little bit just to sink dramatically again). Another factor is that I live in Sweden so I convert the USD that I get to Swedish Crowns (SEK) and the Swedish Crown has sunk in value dramatically the last year which means that I get more crowns out of every dollar. Still, despite that I see a dramatic sinking in revenue, even after converted to SEK, so that says a lot.
Is that really normal? I don't expect to earn a fortune out of my games, but I would expect to at least start earning a little bit more with time as I post more and better games. I spend so much more time and effort on my games now than I did a year ago and it just feels very disheartening to see this.
So I'm hoping that there's anything to do about this, wether it may be changing company or something else. I need funds in order to be able to continue with this and the developement doesn't really make the future look to bright. Maybe it's just how it is with advertising, that sometimes it just sucks and you're not getting anything anymore. But at least I've looked it up then.
I have considered google ad (adsense) but you need at least 2 million impressions each month on your games in order to be approved and so far I have around 350,000 to 500,000 per month, so it's a long way to go. We have been thinking of a possible solution for this, but it's not sure that it will work so I keep on looking for other companies and inputs (too see if anything suggests that the issue I have is an issue all companies have).
I will also continue to promote my Patreon page since, as you can read, funds from there could really help out and decrease the dependence on advertising. But for now, the advertising is needed so I hope that I'll find a solution for this!
Thank you for reading and I hope to get some input on this!